Posted by: Subrato Paul on: October 12, 2009
Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification.
Confirming that the people who ask for your information have actually requested to be on your list is the number one step in the battle for deliverability. You should be using a process called confirmed opt-in or verified opt-in to send a unique link to the attempted subscriber when they request information. Before adding the person to your list they must click that unique link verifying that they are indeed the same person that owns the email address and requested to subscribe.
When requesting website visitors to opt-in ask for their “real” or “primary” email address instead of a free email address like Yahoo or Hotmail. Free emails tend to be throw away accounts and typically have a shorter lifetime than a primary ISP address.
Always promptly remove undeliverable addresses that bounce when sending email to them. An address that bounces with a permanent error 2-3 times in a 30 day period should be removed from the list. ISP’s track what percentage of your newsletters bounce and will block them if you attempt to continually deliver messages to closed subscriber mailboxes.
Usage of HTML messages to allow for text formatting, multiple columns, images, and brand recognition is growing in popularity and is widely supported by most email client software. Most spam is also HTML formatted and thus differentiating between requested email and spam HTML messages can be difficult. A 2004 study by AWeber .com shows that plain text messages are undeliverable 1.15% of the time and HTML only messages were undeliverable 2.3%. If sending HTML it is important to always send a plain text alternative message, also called text/HTML multi-part mime format.
Many ISP’s filter based on the content that appears within the message text.
Website URL:
Research potential newsletter advertisers before allowing them to place ads in your newsletter issues. If they have used their website URL to send spam, just having their URL appear in your newsletter could cause the entire message to be filtered.
Words/phrases:
Choose your language carefully when crafting messages. Avoid hot button topics often found in spam such as medication, mortgages, making money, and pornography. If you do need to use words that might be filtered, don’t attempt to obfuscate words with extra characters or odd spelling, you’ll just make your messages appear more spam like.
Images:
Avoid creating messages that are entirely images. Use images sparingly, if at all. Commonly used open rate tracking technology uses images to calculate opens. You may choose to disable open rate tracking to avoid being filtered based on image content.
Attachments:
With viruses running rampant and spreading thru the usage of malicious email attachments many users are wary of attached documents. It’s often better to link to files via a website URL to reduce recipient fear of attachments and reduce the overall message size.
The January 2004 Federal CAN-SPAM law introduced a number of rules regarding the delivery of email. It’s important you have your legal counsel review your practices and ensure you are in compliance. The two most important rules include having a valid postal mail address listed in all commercial messages and a working unsubscribe link that is promptly honored to remove the subscriber from future messages.
Reputation services are often used by large ISP’s as a way to vet email senders regarding their email practices and policies. Businesses listed with these services are then given less stringent filtering or no filtering at all. Several reputation services are:
Contact with major ISP’s and email providers is essential in letting them know about your requested subscriber email. Many large providers such as AOL and Yahoo have specific whitelisting programs and postmaster website areas to ensure your email is delivered as long as you meet their policies and procedures in handling your opt-in list.
Email deliverability is about ensuring requested opt-in email is delivered to the intended recipient. While no single tip will enable you to get 100% of your email delivered each one utilized as a group can go a long way to reaching that goal.
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Article Source: Email Deliverability Tips
Author: Tom Kulzer (AWeber CEO)
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Posted by: Subrato Paul on: October 6, 2009
The term blog is a shortened word of weblog. Basically, it is a journal that is available on the net. It is a hierarchy of wording, images, media things and data set chronologically that can be viewed in an HTML browser. Then, the method of authoring a blog, maintaining and accumulation an article to an existing blog is recognized as blogging.
In the marketing industry, blogging has turn out to be one of the most used tools to promote a product or service. Nonetheless, there are marketers who find it to be ineffective. Why would this be so? It is for the reason that a few of them need the correct skills and knowledge to blogging. They just equip their blogs with articles and other substance which in truth is not worth it. So to help you put up your blog, below are the things you have to take into
1. Choose a subject
- First of all, keep in mind that opinions are traditional but the content of your blog ought to correlate to a broad theme. You have to select a common issue you are passionate about then stick to that focus as you make your posts. Make your blog focus nearly connected to your blog title so that as soon as readers or visitors get to spot your blog title, they can at once know whether your blog aligns with their interest. A blog that has a certain focus can actually give you added things to write on the subject of. This means, it gives your blog a direction – a goal.
2. About Page
- A blog reveals your special views. Don’t be unidentified! Readers want facts and of course actual people. By introducing yourself to your readers, it helps you out to gain more credibility and assemble trust linking them. Comprise some basic facts – your location, trade title, interest and accomplishments. You can moreover upload a photo to create your existence more real.
3. Be informative
- Your credibility is at stake. This fact should for eternity be in mind as soon as posting a blog. If you want to achieve more credibility or let’s say you want to create an sense that you are an skilled / knowledgeable about a specific industry, be definite that you are updated on news pertaining to your forte and or blog focus. An additional thing, if you are promoting a product or just voicing out an opinion, check your truth.
4. Encourage comments
- Blogs are a method of discussion and not a speech. It ought to come into view as if you are exchanging ideas. Support your visitors to put comment’s on your posts by rotating on your commenting sector. This mode, it does not just enrich your belief but additionally take you to a higher level of analysis. After all, comments are also to your benefit. Make sure to ask for visitors to comment also in your posts by using a PS type of finish.
5. Take note of your schedule
- Know how to manage your time. Make a schedule and be sure to go along it. Yes, it is for actuality that blogging requires time and effort. Update your blog on a regular basis because readers want to be updated too. If readers find your blog to be out-dated, it is as clear as crystal that they will forget your blog existence and eventually look for other blogs that could bring them up to date. Don’t let your hard work vanish just similar to that. If you already developed a community and listeners for your blog site, then discover how to cling on to them.
Author: Kenny Gregg is an expert in driving blog traffic to his Network Marketing Business completely for free. If you want to know how he does this and his exact blueprint to success. Visit MLM Secrets Now and Kenny personally will show you the steps he takes to get free marketing and become a top producer.Follow goldenTwine
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